Bid when the offer and page are the same, distance isn't
Tiers by radius, schedule, and competition
If the service and CTA are identical but distance changes economics, use geo and schedule multipliers, then watch for search-term bleed across borders.
Add pages when the story, proof, or regulation changes
Licensing, climate, and codes matter
If buyers ask materially different questions in a neighboring county, a tailored page (and sometimes even copy for seasonal demand) is justified.
Choose the right layer for the next test
We help teams align geo, pages, and creative before adding budget.
Map my markets