1. How these Terms apply
Visiting this website, reading these pages, or submitting an inquiry does not mean you have accepted a paid services contract, authorized a charge, or waived rights that cannot be waived. Website browsing is governed by the website-use provisions below.
Paid professional services are governed by the order, proposal, master services agreement, SOW, or other written contract that you accept before purchase (the “Service Agreement”). These Website Terms apply to a paid service only if that Service Agreement expressly incorporates a stated version of these Terms before you buy. If a Service Agreement and these Terms conflict, the Service Agreement and SOW control for that engagement.
Website updates do not rewrite an existing Service Agreement after the fact. A later version of these Terms applies to a paid engagement only if that later version is expressly accepted for that engagement.
2. Website use
We grant a limited, revocable license to use the website for lawful business purposes. You will not misuse the site, attempt unauthorized access, scrape content at scale without permission, or interfere with security, availability, or performance. Content on the site is for general information. It is not legal, tax, or investment advice and is not a proposal until confirmed in a Service Agreement.
Our relationship is contractual only. No fiduciary duty, joint venture, partnership, or agency is created unless a signed Service Agreement says otherwise.
3. Inquiries are not a purchase
FuelLabs may offer complimentary discovery calls and Free Quick Audits as expressly identified on the website. Strategy Sessions, full audits, implementation, management, and other professional services are paid engagements unless expressly stated otherwise.
Submitting a form, chat qualifier, email, or call request asks us to consider your inquiry. It does not purchase a service, start billable work, or authorize a charge. We may decline an inquiry. No price on this website is a standing offer for every project; fees are set in the accepted Service Agreement.
4. Paid services and statements of work
The Service Agreement and SOW define scope, deliverables, timelines, number of revision rounds, reporting cadence, support, and fees. Work outside that scope requires written agreement on price before we are obligated to perform it.
Start of work means the agreed activities in the SOW. Depending on the engagement, that may include research, audit or diagnostic work, strategy, account setup, tracking implementation, creative or landing preparation, and campaign build — not only the moment ads are published. Receiving a payment, by itself, is not completion of services and is not proof that a later unused stage has been earned.
5. Payment and Refund Policy
Read this section before you pay. It describes how agency fees, advertising budgets, and third-party expenses are treated. Mandatory legal exceptions still apply. This policy is not a promise that every payment is kept in every circumstance.
5.1 Three kinds of money
Unless the Service Agreement says otherwise, amounts you pay fall into three buckets:
- A. Agency compensation. Fees for FuelLabs’ time, expertise, and services, including consultations, audits, strategy, setup, retainers, and project fees.
- B. Platform advertising budget. Amounts intended to be spent on Google, Meta, or other media platforms you authorize.
- C. Agreed third-party expenses. Tools, licenses, stock, production, or similar pass-through costs that the Service Agreement or a written approval identifies.
An unused advertising advance is not automatically converted into agency compensation. We do not treat a deposit for future media as earned fees unless you later agree in writing to reallocate it.
5.2 When payment is due
Payment is due according to the accepted order or Service Agreement, and typically before the corresponding work begins. We do not have to start or continue that work until the agreed amount for that work is received.
5.3 Agency compensation — when it is earned and non-refundable
Completed services, and the agency compensation actually earned for those services, are not refundable, except where a statute or other non-waivable rule requires otherwise, or where we failed to provide the corresponding services.
A separately agreed setup or onboarding fee is not refundable after we have begun the corresponding substantial setup or onboarding work, if the fee’s amount, what it covers, and when it is charged were clearly disclosed and accepted before payment. A setup fee is not earned merely because a payment arrived.
For a fixed-fee stage or a defined period (for example, a monthly retainer period or a named project phase), non-refundability applies only if that stage or period, its price, and FuelLabs’ corresponding obligations were expressly agreed before payment. Starting one stage does not make fees for later unstarted stages earned.
The following, by themselves, are not grounds for a refund of earned agency compensation: a change of mind; a change of strategy; closing or pausing the business; not using recommendations; or not obtaining a hoped-for marketing result.
We do not claim a refund is unavailable if FuelLabs did not provide the services paid for, or if a refund is legally required. We do not impose arbitrary penalties, automatic forfeiture of unused advances, or double recovery of the same amount.
5.4 Advertising budget
FuelLabs does not reimburse, from its own funds, advertising budget that was spent on a platform with your authorization. Platform refunds, credits, or unused media balances remain platform matters and are not treated as FuelLabs revenue. If a platform returns unused budget to an account we administer for you, that return is yours, subject to the platform’s rules and the Service Agreement — it is not converted into our fee.
5.5 Third-party expenses
Authorized third-party expenses that we actually incurred and that are non-refundable from that vendor are payable by you. We will not mark unused, unincurred estimates as earned agency compensation.
5.6 Payment disputes and chargebacks
You retain any non-waivable right to dispute a payment under applicable card-network, bank, or consumer-protection rules. Starting a chargeback or reversing a payment does not, by itself, cancel a valid amount that remains due under an accepted Service Agreement. We may present records of the accepted order, disclosures, and work performed. We will not treat a lawful dispute as a breach solely because you exercised that dispute right.
6. Scope, changes, and additional work
Scope, results to be delivered, timelines, revision rounds, and support are those in the accepted Service Agreement or SOW. Additional work, extra revision rounds, rush delivery, new channels, or new properties require written agreement on price before they are obligatory.
7. No performance guarantees
We do not guarantee leads, sales, profit, ROAS, search rankings, indexing, impression share, approval of ads or accounts, or any other marketing outcome, unless a Service Agreement expressly states a specific, written guarantee — which is uncommon.
Forecasts, models, examples, and case studies are illustrative. They are not a promise that your business will obtain a similar result. Results depend on budget, offer, operations, sales follow-up, competition, seasonality, creative, landing experience, and platform behavior, among other factors.
8. Client responsibilities
You are responsible for:
- The accuracy of information you provide and the legality of your business, products, services, claims, and offers.
- Rights in trademarks, images, testimonials, data, and other materials you supply or instruct us to use.
- Handling inbound leads, sales, customer service, and fulfillment after marketing generates interest.
- Granting timely access to accounts, pixels, analytics, CRM, call tracking, websites, and approvals reasonably needed for the SOW.
Delays in access, materials, or approvals on your side are a basis to adjust timelines. They do not, by themselves, create a refund of earned fees for work already performed or for a period during which we remained ready to perform the agreed services and were blocked by missing access.
9. Advertising platforms and third parties
Google, Meta, and other platforms are independent. We do not control their policies, auctions, reviews, suspensions, measurement, or outages. We remain responsible for our own breaches of the Service Agreement and for our own unlawful conduct. We are not responsible for a platform’s independent decision, except to the extent that decision was caused by our failure to follow written instructions we accepted or by our own violation of law or the Service Agreement.
10. Client or vendor changes
If you or another vendor change ads, landing pages, websites, CRM, tracking, or related settings while we are engaged, you will notify us promptly. We are not liable for consequences actually caused by those changes. This exclusion does not apply to harm caused by our own independent errors.
11. Late payment and suspension
If an amount due under a Service Agreement is late, we will provide notice and may suspend the corresponding services until the past-due amount is paid. Suspension does not seize your ad accounts, domains, or customer databases. We will not unlawfully withhold your data. We may withhold FuelLabs-owned tools, unpaid deliverables, and access we control, to the extent the Service Agreement and applicable law allow, until amounts for those items are paid.
12. Intellectual property
FuelLabs retains its methods, templates, reusable code, workflows, know-how, and pre-existing materials. Rights in paid deliverables are as the Service Agreement states. Source files, working files, project files, and internal drafts are not transferred unless the Service Agreement says they are. You receive the license or assignment described there, not a broader transfer by implication.
13. Indemnity
You will defend, indemnify, and hold harmless FuelLabs and its owners, employees, and contractors against third-party claims, damages, and reasonable legal fees to the extent caused by: (a) unlawful materials, claims, or instructions you supplied or approved; (b) your products, services, or business practices; or (c) your infringement or violation of third-party rights or law in connection with those materials or instructions.
This indemnity requires a causal connection to the items above. It does not cover claims to the extent caused by FuelLabs’ own unlawful conduct, fraud, willful misconduct, or gross negligence. We will give prompt notice of a covered claim (delay matters only to the extent it prejudices you), you may control the defense with counsel reasonably acceptable to us, and you will not settle in a way that admits fault by FuelLabs or imposes an obligation on FuelLabs without our prior written consent, not unreasonably withheld.
14. Disclaimers
The website and any pre-contract information are provided “as is” and “as available,” without warranties of merchantability, fitness for a particular purpose, or non-infringement, except warranties that cannot be disclaimed. Paid services are provided as described in the Service Agreement.
15. Limitation of liability
To the extent permitted by law, FuelLabs will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or lost business opportunity, arising from the website or from services.
For paid services, the liability cap is the cap in the accepted Service Agreement. If that agreement is silent, the cap is the fees you actually paid to FuelLabs for the specific services giving rise to the claim. We do not set a zero cap. A three-month retainer formula is not automatically applied to a one-time project.
Nothing in these Terms excludes liability for fraud, fraudulent misrepresentation, willful misconduct, gross negligence, or any liability that cannot be limited under applicable law.
16. Term, termination, and force majeure
Either party may end an engagement as the Service Agreement describes. We may refuse a new engagement or suspend or end work where we reasonably conclude there is fraud, material breach, non-payment, a legal or platform-compliance problem, or a requirement that we violate law. Provisions that should survive — including earned fees, intellectual property, disclaimers, liability limits, and indemnity — survive.
Neither party is liable for delay caused by events beyond reasonable control, including platform outages or policy actions, infrastructure failures, or government action, provided the affected party uses commercially reasonable efforts to mitigate.
17. Governing law and disputes
These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law rules that would apply another state’s law, except where a mandatory rule of another jurisdiction cannot be waived. Subject to those mandatory rules, the state and federal courts located in Orange County, Florida have jurisdiction over disputes arising out of the website or these Terms, unless a Service Agreement names a different forum for that engagement.
We do not shorten the legally allowed time to bring a claim to one year. The limitation period provided by applicable law applies.
Florida’s Deceptive and Unfair Trade Practices Act and other non-waivable rules remain available to the extent they apply to the facts. These Terms do not promise that every clause will be enforced in every dispute; a court may limit a clause that it finds unconscionable or contrary to statute.
18. Updates
We may update these Website Terms. The effective date and document version on this page identify the current website version. Updates apply to later website use. They do not amend an already accepted Service Agreement unless that agreement’s change process is followed or you expressly accept the new version for that engagement.
19. Contact
Questions about these Terms: contact@fuellabsagency.com
FuelLabs Digital — Orlando, Florida, United States
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