Days 1–30: measurement, naming, and top-leak triage
If you can’t read it, don’t fund it
Align events, UTM, and CRM, then fix the one page or ad group with the most wasted spend. Quick wins are usually intent match and speed, not a rebrand.
- Stabilize call tracking and form routing before scaling
Days 31–60: CVR, creative, and local proof
One cluster at a time
Pick a priority city–service pair. Ship a better page, a tighter ad cluster, and a post schedule on GBP. Prove lift where it matters, then copy the pattern.
Days 61–90: controlled scale and a written playbook
What you will do again without heroics
Increase budget only where CAC is stable, document what changed, and keep a two-weekly optimization cadence on the books.
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