Category precision beats category sprawl
Primary is a strategy decision
Pick the one primary that matches the revenue you want, then list supporting services. Conflicting primaries are a common way to send mixed signals in competitive metros.
Refresh photos on a real cadence
Crew, vehicles, and finished work, not just logos
Rotate proof images seasonally, including staff your customers will see on the job. The profile should look like a living business, not a one-time upload.
Tighten the profile like a pre-click landing page
We align GBP with on-site service pages and paid messaging.
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