Marketing plans for U.S. service businesses
We connect your offer, advertising, website and lead handoff around one plan. Choose a starting scope below; we’ll confirm deliverables, costs and responsibilities before work begins.
Every plan considers the full customer journey. The work included in your package is defined below; additional builds and services are scoped separately.
Three defined scopes, with room to expand when your business is ready.
Single-channel start
Launch one advertising channel with clear tracking, a focused offer and a defined testing scope.
$800/month
for the first 3 months, then $1,000/month
$500 one-time setup
Expanded testing
Build on your main advertising channel with more testing, deeper lead-quality reviews and supporting retargeting where it fits.
$1,500/month
for the first 3 months, then $1,800/month
$750 one-time setup
Your channel mix and deliverables are confirmed before onboarding.
Discuss GrowthTailored growth
A tailored acquisition program for more offers, markets and testing across one or multiple advertising channels.
From $2,500/month
From $1,500 one-time setup
Channel mix, deliverables and the final monthly fee are agreed before onboarding.
Scope Your Scale PlanWe recommend the channel mix based on your goals, budget and existing demand. Platforms, deliverables and limits are confirmed in your proposal.
Ad spend is paid separately. Website builds, ongoing SEO, custom automation and third-party tools are scoped separately. All prices are in USD, before applicable taxes.
October launch offer: available for new agreements signed by October 31, 2026. Introductory pricing applies to the first three service months.
| Parameter | Launch | Growth | Scale base scope |
|---|---|---|---|
| Advertising channels | One channel: Google Search or Meta | Expanded single channel or primary channel + supporting retargeting | One or multiple channels, scoped to the project |
| Markets | 1 | 1 | Up to 2 |
| Core offers | 1 | Depends on selected scope | Up to 2 |
| Managed monthly ad spend | Up to $5,000 | Up to $6,000 total | Up to $15,000 total |
| Campaigns | Up to 3 Google or 2 Meta | Depends on selected scope | Up to 6 Google when Google is used; up to 4 Meta when Meta is used |
| Meta creatives per month | 4 when Meta is selected | Depends on selected scope | Up to 8 when Meta is used |
| Landing page scope | Review of 1 page; recommendations | Review of 1 page; recommendations | Review of up to 2 pages; up to 2 update hours/month |
| Conversion tracking | Standard setup and checks | Standard setup and checks | Standard setup and checks |
| Lead handoff | One standard destination | One standard destination + lead quality review | One standard destination + channel-level lead quality review |
| Optimization | Weekly | Weekly | Weekly |
| Reporting | Monthly | Monthly | Monthly |
| Review calls | 1 × 30 minutes/month | 2 × 30 minutes/month | 2 × 30 minutes/month |
| Website build / ongoing SEO | Separately quoted | Separately quoted | Separately quoted |
Shared across plans: standard conversion tracking, weekly optimization, and monthly reporting. Managed ad spend is a ceiling, not included media budget.
One market. Up to $6,000 in managed ad spend per month in total. Review of one landing page. Two 30-minute calls per month. One of these scopes is fixed in the proposal. They are alternatives, not a stack of every limit at once. Facebook and Instagram count as one platform, Meta Ads. Retargeting inside Meta is part of that platform, not a second channel.
Launch volume. One advertising channel. Google Search includes up to three campaigns. Meta includes up to two campaigns and four creatives per month. Managed ad spend is up to $5,000 per month. One landing page is reviewed; building or changing that page is quoted separately.
Scale base limits. Up to two markets and two core offers, and up to $15,000 in managed ad spend per month in total. When Google is used, up to six Search campaigns. When Meta is used, up to four campaigns and eight creatives per month. If both platforms are used, those limits apply to the matching platform. Up to two landing pages are reviewed, with up to two hours of small updates to existing pages per month, and two 30-minute calls. These are ceilings for the starting price, not a requirement to use every platform or exhaust every limit. Work beyond this base is quoted separately.
One market. An agreed city plus its service area, or one metro. One language, and one account on each connected ad platform.
Managed ad spend. The table shows the upper limit of spend we manage. It is not money included in the fee, and it is not a required minimum.
One Meta creative. A static ad, or an edit of client footage up to 30 seconds. 1:1 and 9:16 formats and one round of revisions are included. At most two videos out of four creatives, or four out of eight. Filming and actors are separate.
Standard tracking. Setup and checks for one form event and one call type, when the system supports it. Call-tracking licenses, custom server-side integrations, and complex analytics are separate.
Lead handoff. One standard connection from a form to email or an existing CRM. This is not a new CRM build and not multi-step follow-up automation.
Scale page updates. Small updates are made inside an existing template you already have. A new landing page, a redesign, and complex development are quoted separately. The Scale column is the base scope at the starting price. Greater complexity needs an agreed quote first.
Not in standard Search packages. Google Shopping, Performance Max, Local Services Ads, and ecommerce are not included in the standard Search packages. Those need a separate estimate.
We can scope these alongside your marketing plan or as a separate engagement. Overlapping work is counted once.
Business profile upkeep, local page improvements and review workflows.
From $590/month
Setup from $490
View serviceTechnical improvements, page updates and useful content.
From $990/month
Setup from $650
View serviceLead capture, routing, follow-up workflows and ongoing support.
From $299/month
Setup from $690
View serviceA defined visibility snapshot and practical recommendations.
$450 one-time
AI monitoring for existing FuelLabs SEO clients: +$350/month. Content updates use the existing SEO allowance.
View serviceChoose a starting point below. We’ll confirm the pages, content, integrations and a fixed project quote before work begins.
One page, up to 8 sections, one core offer, a lead form and conversion tracking.
From $1,650 one-time
Up to 10 pages, one language, brand-aligned design, copy based on your business information and one lead form.
From $2,900 one-time
Up to 15 pages, one language, two lead forms, blog setup with a reusable post template and one standard integration.
From $4,900 one-time
Custom builds from $7,500. Final pricing depends on the agreed scope.
Discuss Your WebsiteBusiness Website includes up to 10 pages; Growth Website includes up to 15. We agree on the page list before work begins and recommend the number your business needs. Interior pages use approved, reusable layouts adapted to your brand. The page allowance does not mean a separate custom design for every page.
Copy is based on the business information and materials you provide, up to 600 words per included page. Two consolidated revision rounds apply to the project as a whole. Original research, extensive content migration and additional revision rounds are quoted separately.
Standard projects include responsive layouts, basic metadata, a sitemap, analytics and conversion tracking setup. Growth Website also includes blog setup with a reusable post template and one standard integration with an existing supported tool. Blog article writing and custom integration development are quoted separately.
Your project includes 30 days of launch support and hosting oversight. Hosting after this period is billed separately.
E-commerce, customer portals, advanced calculators, additional languages, fully custom design and integrations beyond the agreed scope require a separate quote. Ongoing SEO is a separate service.
Starting prices apply to the standard scope described above. We confirm the page list, content, functionality and a fixed project price before work begins. Standard projects are billed 50% upfront and 50% after acceptance. Custom projects follow the payment schedule in the proposal.
Choose a focused session, a deeper review or ongoing strategic support.
$250 one-time
A 60-minute session on one business challenge, with up to 30 minutes of preparation and written next steps.
Request a Strategy Session$490 one-time
Review of one website or one ad channel, 5–7 priority findings and a 45-minute walkthrough.
Request an Audit$990 one-time
One market, one offer, up to two channels and five competitors. Includes a budget scenario, priorities and two 45-minute calls.
Discuss a Growth Plan$600/month
Up to four hours of calls, preparation and strategic review. Your team handles implementation.
Discuss AdvisoryNot sure what you need? Start with a free 15-minute introductory call.
A free introductory call to understand your goals and current setup.
A written proposal covering deliverables, setup, monthly fees, ad spend and responsibilities.
We implement the agreed work, check tracking and review progress on a defined schedule.
Your launch timeline is confirmed once scope, access and materials are ready.
No. You pay Google and Meta directly. The fees on this page cover FuelLabs’ work. Third-party subscriptions and applicable taxes are separate.
Access and account review, the initial campaign structure, standard tracking, one standard lead destination, and launch checks. Monthly management covers the ongoing work. Custom development is scoped separately.
For qualifying October agreements, Launch changes from $800 to $1,000 and Growth from $1,500 to $1,800 after three service months. No introductory discount applies to Scale. The three months start when service begins, not on October 1.
No. Launch and Growth include reviews and recommendations. The Scale base scope includes up to two hours of small updates to existing pages per month. New website builds are quoted separately.
Standard tracking and one lead handoff are included. Ongoing SEO, a new CRM, and multi-step automation are additional scopes. When services overlap, that work is counted once.
Start with your goals, demand, budget, current site, and ability to handle inquiries. Any support level can be built around Meta Ads alone or Google Ads alone. Only the Search + Retargeting option inside Growth needs a usable retargeting audience.
Yes. All three support levels can be scoped around Meta Ads alone. Growth and Scale reflect the depth and complexity of the work, not a requirement to use Google.
Retargeting within the same advertising platform is part of that channel. Using Meta alongside Google introduces a second platform, with its scope agreed separately.
Yes. We confirm the revised scope and price before making changes. A package is not an open menu of interchangeable services.
Ad accounts and the website domain you own stay with you. Access and data handover are defined before onboarding. Access to hosted software follows that platform’s terms.
Monthly work is paid in advance. For a proposed new monthly engagement, we ask for 30 calendar days’ notice before the next billing period. The introductory rate does not by itself create a mandatory three-month term. Website milestones follow the quote. Your signed proposal or master services agreement controls payment and cancellation if it differs from this summary.
Yes. It is 15 minutes to discuss fit and next steps. It is not a full audit or a written strategy. Paid audits and strategy sessions are separate services with a written scope.
Tell us about your business, goals and current marketing. We’ll help you identify the right scope and explain the next steps.
Book a Free Intro Call