Car Shipping — Google Ads Built for Qualified Quotes
Car ShippingU.S. Nationwide
Google Ads · Landing page · Tracking · CRM
Intent-based structure and a clearer quote funnel reduced CPL while scaling long-distance leads.
Summary
We separated broker vs carrier intent, tightened geo modifiers, and simplified the quote form to match ad promises.
Problem
- Broad match waste on irrelevant routes.
- Landing page expectations did not match ad copy.
- Sales flagged low-quality quote requests.
Approach
We rebuilt structure around route intent, added disqualifiers in copy, and improved form validation.
Solution
SKAG-like themes for high-value lanes, improved LP above-the-fold, and offline conversion feedback.
- Search query mining twice weekly
- Form progressive fields
- Sales disposition import
Results
Lead quality and quote volume improved with a lower CPL.
Sales team spent time on closable opportunities instead of dead ends.
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