Chiropractor — Google Ads for New Patient Assessments

Summary

We focused on assessment-first keywords and simplified scheduling with insurance clarity upfront.

Problem

• Mixed keywords for pain relief vs long-term care.
• Booking flow required too many fields.
• No-show rate hurt chair utilization.

Approach

We tightened match types, improved ad-to-LP message match, and added SMS reminders.

Solution

Dedicated assessment LP, call extensions, and offline conversion for attended visits.

• Insurance FAQ module
• Two-tap calendar on mobile
• Negative keyword list for jobs

Results

Assessments doubled while cost per booking fell and show rate improved.

Front desk had a fuller calendar with fewer wasted slots.

Book a Strategy Call

Want similar results in your market? We will map your funnel and acquisition system around qualified lead growth.