Contractors — Website Redesign Built for Quote Requests
ContractorsDallas, TX
Web design · UX · Conversion copy · Performance
A cleaner hierarchy, proof-first layout, and mobile-first flow turned more traffic into booked estimates.
Design Upgrade
Website Redesign Comparison
Summary
We replaced a template-heavy site with a conversion architecture built around service intent and trust.
Problem
- Above-the-fold messaging was vague and duplicated across services.
- Mobile CTAs competed and forms were long.
- Trust signals were buried below the fold.
Approach
We mapped intent by service line, tightened copy, and reduced friction on the primary conversion path.
Solution
New homepage and service templates with modular proof blocks, one dominant CTA per page, and faster LCP.
- Heatmap-informed layout changes
- Form field reduction and SMS option
- Image compression + lazy boundaries
Results
More quote requests from the same traffic with lower bounce and higher CVR.
Paid and organic traffic both became more valuable overnight.
Book a Strategy Call
Want similar results in your market? We will map your funnel and acquisition system around qualified lead growth.