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HVAC — Lead Response Automation for Booked Calls

HVACPhoenix, AZ

Automation · SMS · Lead routing · Follow-up

Instant SMS routing and reminders cut response time and recovered revenue from decaying leads.

LocationPhoenix, AZ
ServicesAutomation · SMS · Lead routing · Follow-up
Timeline21 days
HVAC growth program — FuelLabs Digital case study hero.
Response time16m → <1m-94%
Booked jobs46 → 62+35%
Missed leads34% → 18%-47%

Summary

We connected ads and forms to an immediate SMS workflow with dispatcher routing and no-show reminders.

Problem

  • Leads sat in email inboxes during peak heat season.
  • Dispatchers could not prioritize emergency vs tune-up.
  • No structured follow-up after first touch.

Approach

We mapped the first 10 minutes after lead creation and automated every step that did not need a human.

Solution

Zapier-style routing, SMS templates by job type, and calendar reminders for booked slots.

  • After-hours auto-reply with live transfer option
  • Dispatcher dashboard tags
  • Weekly SLA reporting

Results

Response time16m → <1m-94%
Booked jobs46 → 62+35%
Missed leads34% → 18%-47%

Booked jobs rose while missed lead rate dropped sharply.

Same ad spend produced more revenue because speed-to-lead improved.

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