Med Spa — Consultation Bookings at Scale on Meta
Med SpaTampa, FL
Meta Ads · Creative testing · Lead forms · Retargeting
Treatment-led creative testing, tighter audiences, and a booking-first funnel increased consult volume without blowing efficiency.
Summary
We moved the account from generic boost posts to a structured Meta funnel built around high-margin treatments and consult scheduling.
Problem
- Creative fatigue and inconsistent offers across campaigns.
- Leads were not consistently tied to consult outcomes.
- Retargeting was too broad and diluted frequency.
Approach
We built a creative matrix by treatment angle, tightened retargeting to high-intent actions, and optimized forms for faster booking.
Solution
New short-form hooks, before/after compliant framing, and a consult-first landing flow with calendar handoff.
- Creative testing cadence with kill/scale rules
- Audience consolidation to improve learning
- CRM tagging for consult → show rate
Results
Consult volume increased while cost per booking improved and show rates stabilized.
Higher-margin services filled more reliably from paid social demand.
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