Real Estate — Meta Ads for Buyer & Seller Pipeline
Real EstateTampa, FL
Meta Ads · Lead forms · Creative · Automation
Dual-funnel creative and lead routing separated buyer vs seller intent and improved appointment set rate.
Summary
We built parallel campaigns for buyers and sellers with distinct offers and follow-up sequences.
Problem
- One-size creative mixed intents and confused follow-up.
- Leads were not tagged by funnel in CRM.
- Appointment setting was inconsistent.
Approach
We separated audiences, built two lead magnets, and automated SMS follow-up within minutes.
Solution
Creative sets per persona, instant lead routing, and calendar booking links in SMS.
- Agent-specific tracking numbers
- SLA alerts for stale leads
- Weekly creative refresh
Results
Pipeline leads and appointment rate improved with a lower CPL.
Agents spent time on conversations that could close instead of mixed-intent noise.
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