Remodeling — Google Ads for High-Ticket Project Leads
RemodelingAustin, TX
Google Ads · Landing pages · Call tracking
Intent separation and stricter geo targeting shifted budget toward full-gut and addition inquiries.
Summary
We focused spend on high-intent remodel keywords and aligned landing proof with premium project buyers.
Problem
- Low-ticket repair clicks consumed budget.
- Landing pages did not showcase portfolio depth.
- Call tracking missed assisted conversions.
Approach
We split repair vs remodel campaigns and built a portfolio-led landing narrative.
Solution
RSA sets per intent, price-anchored ad copy where allowed, and call extensions with recording QA.
- Biweekly search term review
- LP modules for before/after and process
- CRM stage tracking for qualified lead definition
Results
Qualified leads doubled directionally while CPL improved.
Sales pipeline skewed toward higher-margin projects.
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