Wellness Clinic — Website + SEO for Patient Lead Flow
Wellness ClinicAtlanta, GA
Web design · SEO · CRO · Analytics
Clearer service architecture and faster pages improved both organic discovery and form conversion.
Design Upgrade
Website Redesign Comparison
Summary
We rebuilt the patient journey from discovery pages to booking with measurable tracking at each step.
Problem
- Service pages duplicated content and competed.
- Mobile forms were long and slow.
- Organic traffic did not route to conversion pages.
Approach
We merged duplicate intents, simplified forms, and built internal links from informational content to booking.
Solution
Template system for services, speed improvements, and event-based analytics.
- Template QA across 12 services
- Image CDN + font subsetting
- GA4 funnels for form abandonment
Results
Lead forms and organic-sourced inquiries increased with higher sitewide CVR.
Marketing spend efficiency improved because the site converted existing traffic better.
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