Moving Company — Google Ads for Booked Moves
MovingPhiladelphia, PA
Google Ads · Landing pages · Lead forms
Route-aware intake and tighter keyword themes improved quote-to-book rate and lowered CPL.
Summary
We aligned ads to distance-based pricing reality and simplified the quote form for faster dispatcher follow-up.
Problem
- Broad keywords attracted out-of-zone moves.
- Quote form asked for inventory detail too early.
- Dispatcher follow-up was slow on peak weekends.
Approach
We tightened geo modifiers, rebuilt RSAs around local moves, and shortened the first-step form.
Solution
Zip-level negatives, improved LP trust, and SMS alert to dispatch on submission.
- Weekend SLA monitoring
- Call-only tests for urgent moves
- Offline conversions for booked jobs
Results
Booked jobs rose sharply with better quote-to-book and lower CPL.
Truck utilization improved on high-demand weekends.
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